One of the easiest ways to understand Claap is to think of it as the place where your conversations become actionable.
Rather than simply recording meetings, Claap helps you capture conversations, understand what happened, collaborate with your team, and move work forward.
Every conversation follows the same simple journey.
Whether you're meeting with a prospect, onboarding a new customer, discussing a product roadmap or having an internal meeting, every conversation begins with the same goal: bringing people together.
Once that conversation is captured, Claap takes care of organizing everything that comes next.
No matter who you are or what type of meeting you're recording, the experience stays consistent.
The problem Claap solves
Sales reps spend hours every week doing things that aren't selling: writing call notes, updating the CRM, reviewing recordings, briefing managers. It's necessary work. But it shouldn't be their work.
Claap automates all of it, so your team can focus on what actually moves the needle: booking demos, nurturing prospects, and closing deals.
Use the power of AI to build Sales intelligence
Claap is built around three AI-powered capabilities.
AI Agent : Automate your post-meeting admin
After every call, Claap's AI Agent kicks in automatically. It records and transcribes your meeting in 100+ languages, generates crisp personalized notes based on your own templates (BANT, SPIN, MEDDICC, and more), drafts your follow-up email in your voice ready to send in one click, and updates your CRM (HubSpot, Salesforce, Attio) with notes, contact details, and deal data.
Claap saves sales reps up to 30 minutes after every meeting. That's hours back every week.
AI Analyst : Understand why you win (or lose) deals
Your best sales intelligence is already in your calls. Claap's AI Analyst surfaces it automatically with deal insights and qualification scoring, monthly objection reports so you know exactly what's blocking your prospects, full transcript search to find any insight from any call in seconds, and AI Q&A on your pipeline so you can ask anything and get answers instantly. Only 75% of win/loss reasons in CRMs are accurate. Claap fills the gap with data straight from your conversations.
AI Coach : Onboard and train your reps faster
New reps take up to 6 months to ramp. Claap cuts that timeline dramatically with AI-assisted coaching through scorecards and real-time feedback, clip creation from your best calls into a training library that scales with your team, and content organized in Spaces so the right material reaches the right people.
What can Claap record?
Claap offers multiple ways to capture your conversations :
The meeting bot joins your Google Meet, Zoom, or Teams calls automatically.
The Chrome Extension lets you record your screen, camera, or both directly from your browser.
The Desktop App acts as a notetaker while during your meeting.
The Mobile App lets you seamlessly record in-person meetings.
You can also upload existing recordings in most common formats (mp4, mov, wav, and more).
Who is Claap for?
Claap is designed for B2B sales teams, but extends naturally across your whole organization.
