BDR teams run a high volume of short conversations. What was said on those calls usually stays in the rep's memory, or in a CRM note written at the end of the day when there is time left for it.
Claap imports and transcribes those calls, then answers the same set of questions on each one. A day of dialling becomes a table your team can read, filter and learn from.
What Claap can help you achieve
See what your calls actually produced
Claap imports conversations from your VoIP tool, transcribes them, and applies your AI Fields to each call. Did the prospect engage, was an objection raised, was a meeting booked.
You get a set of columns you can sort and filter instead of a folder of recordings.
Claap connects to:
Improve your opener with evidence
Transcripts let a BDR compare the calls where the prospect stayed on the line with the ones that ended during the pitch. The difference between the two sets is usually the opener, and it is easier to fix when you can read it.
Coaching then happens on something specific that was said, rather than on a general impression of how the week went.
Give your team a shared read of the week
With Views, you create filtered slices of your call library: conversations held, meetings booked, opportunities flagged. Each call joins every View whose criteria it matches, so nobody has to file anything.
Hand over qualified context to your AEs
Calls are attached to the right contact, company and deal in your CRM. The AE who takes the meeting can read the qualification call instead of asking the prospect to repeat what they already said.
The must-have setup
1. Connect your calendar
Connect your calendar so the meetings you book are recorded without anyone remembering to press a button.
2. Connect your VoIP tool
Claap imports your calls from your dialler. Choose the relevant setup guide:
3. Set the import threshold for your call volume
Claap imports conversations above a minimum duration, set to 2 minutes by default. Outbound teams usually lower it, since the short calls are the ones that tell you about your list and your opener. You can choose no minimum, 15 seconds, 30 seconds or 1 minute.
4. Define the information you want from every call
Start with three to five shared AI Fields based on your qualification criteria. For example:
Did the prospect engage in a conversation?
What objection was raised?
Was a meeting agreed?
Which pain point was mentioned?
See Using AI Fields.
5. Choose who receives what after each call
Decide which conversations are recorded and who is notified afterwards. Teams running high call volumes generally rely on Views rather than on a recap email per call.
Best practices for BDR teams
Keep your first setup simple. Three to five AI Fields, matching the qualification criteria you already use.
Use the same fields across the team. Shared definitions are what make calls comparable from one rep to another.
Lower the import threshold before your first day of dialling. Otherwise your shortest calls never reach Claap.
Read four calls a week. Two that converted, two that ended early. That is enough to spot a pattern in your opener.
Build one View per stage of your outbound motion, and open it at the same moment every week.
Agree with your AEs on what a handover contains. Same fields, same expectations, no second qualification call.
Go further with Claap
Build a reference library for new BDRs. A folder of representative calls, strong ones and weak ones, gets a new hire further in a week than shadowing does.
Push your best calls to Slack. Connect a Claap folder to a Slack channel so the team sees them without opening Claap. See Automatically share Claap videos in Slack.
Ask questions across all your calls. The Claap MCP server lets you query your conversations from the tools you already use. See Use Claap MCP Server for advanced workflows.