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What’s Claap, and why is it a better way to work?
What’s Claap, and why is it a better way to work?

How Claap works, the benefits for your team, and what sets us apart.

Thomas Hernandez avatar
Written by Thomas Hernandez
Updated over 4 months ago

Claap leverages AI to automate post sales meeting tasks — meeting notes, followup emails, CRM enrichment — and uncover insights so revenue leaders understand why they win (or lose) deals. Save 20+ minutes after each meeting with workflow automations, and increase your win rate up to 30% with deal insights and AI-assisted coaching.

We combine meeting recording, screen recording, and an engaging video library all in one place:

  • Meeting recording: record your calls, access a transcript in 99+ languages, and create relevant AI summaries so you and your team can get updated in seconds.

  • Screen recording: keep your prospects engaged with video touch points, share your work, or get contextual feedback from your team.

  • Video library: organize your video content per topic or team and connect it to your favorite tools, like Slack, Notion, etc.

Best of all? There’s no need to jump between tools to align and make decisions, Claap integrates with the tools you use every day.


Say goodbye to boring post-meeting admin

Salespeople lose hours of time every week to CRM updates, call reviewing, and syncing with team mates. Claap is specifically designed to automate the tasks that feel time-consuming so you can focus on booking demos, nurturing prospects, and closing deals.

Get AI summaries to catch up on calls in seconds, create automatic follow-up emails to send to your prospects, and connect with your CRM to automatically send notes and update contact details.

Understand why you win (or lose) deals

A lot happens in sales calls. the difference between winning or losing a sale could be down to just a few words you do or don't say. Farm insights from all your sales meeting by recording them all automatically with Claap.

Connect your account with your Google or Outlook calendar to automatically record a call, receive a custom AI summary based on your use case, and look through the transcript to figure out the winning recipe.

Only 75% of win/lose reasons in CRMs are accurate. Make sure you don't lose valuable sales data by connecting your account to Hubspot, Attio, or Salesforce and automatically send meeting notes. You can even autosync contact details to make sure all your leads are up to date.

Clone your top performers

Wish everyone in your sales team performed like your top earners? Turn your sales calls into a library of best practices you can use to onboard, train, and celebrate your team.

Sales teams move fast and when you hire a new team member it can take six months before they're up to speed. Speed up their learning with Claap by recording quick videos to introduce concepts and show them in practice using real-life calls. With Claap's editing suite you can easily stitch videos together, share them with your team, and update all your sales training.

Who uses Claap?

From next-gen startups to recognized leaders, thousands of organizations are using Claap every day to drive more impac in their work. Some of the companies that use and love Claap include Kavak, Revolut, Qonto, and OpenClassrooms.

Claap is specifically designed for sales teams but can expand to any team in your business. Below are some guides specifically designed for teams that have switched to Claap and never looked back:

Claap for Sales: Automate post-meeting admin, keep your CRM clean, and train your sales teams. Popular use cases: revenue intelligence, product demo, training and enablement.

Claap for Customer Success: Nurture customers with rich sales data and get actionable next steps with an always up-to-date CRM. Popular use cases: bug report, customer training, and cross-team planning.

Claap for Product: Bring your team together to plan, execute and ship faster, from product roadmap to launch. Popular use cases: product demo, design review, and user research.

Claap for Design: Share your work and get feedback from cross-functional teams at each step of your design workflow. Craft the ultimate product experience. Popular use cases: design review, design handover, and tutorials.

Claap for Marketing: From strategy to content creation, rally your team at every step and close the gap with clients to craft the ultimate go-to-market strategy. Popular use cases: training, cross-team planning, and creative feedback.

Curious about how to use Claap with your team? Check-out our playbooks.

Automate Note-Taking and CRM Updates

Claap is an AI Meeting Automation Platform for Sales, designed to optimize your sales processes and enhance team productivity from day one.

Save 20 Minutes After Each Meeting

  • AI-generated summaries and follow-ups streamline your workflow.

  • Automated transcription available in 99 languages.

  • AI-powered summaries with customizable templates.

  • Automated sales email follow-up.

Understand Your Wins and Losses

Understanding why deals are won or lost is crucial for continuous improvement. With Claap, you can ensure accurate win/loss reasons in your CRM.

Keep Your CRM Clean

  • Sync CRM notes automatically.

  • Structured summaries based on your selling methods (BANT, SPIN, MEDDICC, etc.).

  • AI-powered search remembers everything said or heard from your prospects.

Accelerate Ramp-Up Time

New sales reps often take up to six months to reach maximum efficiency. Claap helps reduce this time significantly with AI-assisted coaching.

Train Your Team Faster

  • Easily review calls with feedback and insights.

  • Create a culture of self-assessment with the AI Sales Coach.

  • Utilize video clips and library to document and keep best practices up-to-date.

How to get started with Claap

Getting started checklist

  1. Connect your Google or Outlook calendar to automatically record your meetings.

  2. Customize your recording schedule and decide which channel to save each meeting in from the "Calendar" tab in your account.

  3. Record your first meeting and create your first AI summary.

Additional resources

Explore the Get Started section to find out how you can quickly start creating and collaborating in Claap. And if you need additional help, here's what you can do:

Happy claaping!


💡Still got questions? Don't be shy — Ask the Community or get in touch with Claap support, we're here to help!

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