What’s Claap, and why is it a better way to work?

Claap is your AI Sales Assistant built to turn every sales conversation into something your team can actually act on.

Trusted by 1,000+ high-growth companies like Revolut, Qonto, and Scoreplay, Claap automatically captures what happens in your meetings and puts it to work: updating your CRM, drafting follow-up emails, flagging deal risks, and coaching your reps without anyone lifting a finger.

Sales reps spend hours every week doing things that aren't selling: writing call notes, updating the CRM, reviewing recordings, briefing managers. It's necessary work. But it shouldn't be their work.

Claap automates all of it, so your team can focus on what actually moves the needle: booking demos, nurturing prospects, and closing deals.

Claap is built around three AI-powered capabilities.

After every call, Claap's AI Agent kicks in automatically. It records and transcribes your meeting in 100+ languages, generates crisp personalized notes based on your own templates (BANT, SPIN, MEDDICC, and more), drafts your follow-up email in your voice ready to send in one click, and updates your CRM (HubSpot, Salesforce, Attio) with notes, contact details, and deal data.

Claap saves sales reps up to 30 minutes after every meeting. That's hours back every week.

Your best sales intelligence is already in your calls. Claap's AI Analyst surfaces it automatically with deal insights and qualification scoring, monthly objection reports so you know exactly what's blocking your prospects, full transcript search to find any insight from any call in seconds, and AI Q&A on your pipeline so you can ask anything and get answers instantly. Only 75% of win/loss reasons in CRMs are accurate. Claap fills the gap with data straight from your conversations.

New reps take up to 6 months to ramp. Claap cuts that timeline dramatically with AI-assisted coaching through scorecards and real-time feedback, clip creation from your best calls into a training library that scales with your team, and content organized in Spaces so the right material reaches the right people.

Claap offers multiple ways to capture your conversations. The meeting bot joins your Google Meet, Zoom, or Teams calls automatically. The Chrome Extension lets you record your screen, camera, or both directly from your browser. The Desktop App is available on Mac. You can also upload existing recordings in most common formats (mp4, mov, wav, and more).

Claap is designed for B2B sales teams, but extends naturally across your whole organization.